Tips andTricks
Lets’ get personal!
Once the territory of established or large business, Direct Mail is now affordable, easy and can be effective for all businesses.
Yes, you too can reach new prospects,
nurture old clients and grow your business.

What can it do for me & why should I use it?

1: BENEFITS
SME’s
Build relationships with new and old customers.
Enhance company and brand loyalty.
Remind customers you are there.
START-UPS
Launch your business or idea.
Test the water in limited amounts before
committing huge sums to advertising or marketing
SALES
Direct mail can be your entire sales force, from
introducing your business or product or special
offer, to closing the sale and gaining repeat orders.
PERSONALISATION
Taylor your specific message to a specific audience.
‘Hug’ your clients - make them feel special..

2: OBJECTIVES
Define what you need to achieve. Some ideas:
a) Build a contacts list.
b) Promote your business or new product / service.
c) A special offer.
d) Say thank you.
e) Promote your website and increase traffic.
f)  Ask for referrals.

3: TARGETS
a) Existing Customers First! This group will always
be more likely to use you or buy from you again.
A huge untapped potential source of income.
b) Leads: This group are those who have made
contact with you already.
c) Prospects. This in effect is a ‘cold call’ type of
approach. You can improve your response rate
by targeting more relevant prospects. The quality
of your lists is important. Work from a better,
cleaned list and you will get a better ROI. as
well as complying with your legal obligations.

4: LISTS
The better the list, the better the result.
a) ‘Cleaned’ lists help to eliminate gone-aways’. It’s pointless and costly writing to the wrong address or to someone who is no longer there.
b) You must comply with current legislation, so lists should be checked against TPS and FPS opt-outs (call us if you don’t know what
this means). Fines for illegal contacts are £5,000
per contact,don’t ignore this aspect.
c) One-off purchase  or ongoing rental? This will
depend on your marketing operation and budget.

5: DESIGN / PRESENTATION
a) First impressions start with the envelope.
Labels need to be straight (if you use one) and
white envelopes are better than brown.
b) A printed design on an envelope can enhance
the opening rate but this depends on the nature
of your message, company type / service / offer.
c) Getting your headline right is essential. to grab attention.
d) Images should be close to your headline.
e) Use a P.S.to reinforce your message.
f) Focus on customer or client benefits, not you.
g) Don’t necessarily sell. You can use your
communique to impart knowledge or establish
youself as an expert in your field. This form of
relationship building is increasingly important in
todays overloaded sales environment.

6: USE RESPONSE RATE BOOSTERS

7: MAKE IT EASY
a) Your call to action should be clear and easy.
b) Use freephone numbers; e-mail addresses,
Forms, Coupons, Fax forms.
c) Keep your type larger rather than smaller.

8: MEASURE YOUR RESPONSE

9: USE A PROFESSIONAL - THAT’S US
List Sourcing ; Mailshot Design and copy
(letters and inserts) Fulfillment (stuffing and
posting).Printing (everything you need); Call us.